SEO is the acronym for Search Engine Optimization which is the most part of Digital Marketing Techniques. SEO of website helps in generating Organic traffic for the Website Free of cost. There are many Free and Paid SEO tools exists in the market. In this post I have discussed around 70+ free SEO and Analytics Tools available in the market which you can use to boost traffic for your website.
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Yoast SEO Plugin
This plugin comes in number one position in our post as this is the most widely used plugin around the world for SEO purposes. The Yoast SEO plugin has both free and paid versions.
With paid version of this software you got more powers but in the free version also there are a lot of features which most of the other free SEO tools lack. It is surely one of the best free SEO tool in WordPress.
You can also have very easy installation setup for this plugins and they generally updates the plugin so that it is compatible with your WordPress version.
You can find the plugin here : Yoast SEO Plugin
Free SERP checker
This is a free SERP checking tool available online. Let me tell you about SERP first, the term SERP means “SEARCH ENGINE RESULTS PAGE”.
To be precise it can help you to check where your page or website ranks on an average for a particular keyword. This tools has also a pro plan which has additional features.
You can check this tool here : FREE SERP CHECKER
SEO Hero is SEO software and topic explorer. It helps us to find all concepts,entities and N-Grams related to our topic or keyword.
SEO Hero is a great tool which can help us to build our content strategically by checking the contents of the websites which are ranking for a particular keyword we are targeting. It provides us all the content info about our competitors in the market which can help us to write our content more strategically.
You can check the Website here: SEO HERO
SEO & Website Analysis (WooRank)
It is a browser plugin which can help us to analyze the SEO metrics from within the page itself.
It can help us to find out the data like:
1. Search engine optimization
2. Structured data
5. Website technologies
7. Social media
8. Website traffic
You can find the plugin here : WOORANK
It is a great tool to find out the seed keywords for your website. Generally seed keywords as the name suggest are generally the keywords which acts as a seed for a website growth.
With the help of this tool you can create situations based activity for your friends. For example, a person who wants to book a flight to Italy might search in Google using the phrase “Cheap flights to Italy” . You can create an activity for your friend like if you are in a situation to find a flight for Italy what would you search on Google.
You can check the website here : SeedKeywords
The Blueprint Tool Kit
The Blueprint Tool Kit is a website which provides a ton of free seo tools. It also provides training to the SEO agencies.
You can check their website here: Blueprint Tool Kit
Capture & Convert
It is a wordpress plugin which helps us to increase social shares, followers and email subscriber for our website. It is good plugin to increase social presence of your content.
You can check the plugin here : Capture and Convert
We all know that linking content is one of the most important thing in the web world. This is a great tool for creating links for your website.
It analyzes the competitors website and tells us the optimal anchor text to use when link building.
You can check their website here : Linkio
It is a fast growing content creation tool which helps in creating optimized text for the web. It helps us in figuring out which keywords we should target for our post.
Along with content optimization it also help us to find the ratio of volume to competition is good or bad, which help us in deciding whether we should post the content or modify it first before posting.
You can check their website here : WebTextTool
Zadroweb SEO Auditor
This website is really good for auditing our website with just a click of button. It provides the information like domain authority, page authority, Google page rank , Google page speed and much more.
It can also helps us in find the top 10 keywords in our website.
You can check their website here : Zadroweb
Website Penalty Indicator
We know that Google updates its algorithm on regular basis and sometimes due to some updates many website lost much of their traffic which they were getting before update.
So to maintain and monitor regular traffic of your website we should constantly check whether our site has been hit by Google Algorithm update or not.
This tool uses SEMrush organic traffic data, which should be taken only as an indication of actual organic traffic.
You can check their website here : Website Penalty Indicator
Wayback machine is a great tool which helps us to find out when a website was created.
It also helps us in finding out how the website looks at different time in history. This can help us in finding the content of our broken link or expired domain.
You can check their website here : Wayback Machine
Google – Search Console
Google Search Console is one among the best SEO tool available for free by Google.
It cost nothing but a Google Account for integrating your website with the Search Console.
This tool will help you to analyse the performance of your website on various parameters like keyword search,keyword impress, organic click vs inorganic click for each and every web page of your website.
It also help you to find out whether your webpage is indexed by google or not.
You can check this tool here : Google Search Console
Google – Analytics
It is another good tool for SEO provided by Google for free.
Its offers huge functionality like tracking website traffic on various filters like audience age group,sex,locations, operating system etc.
It also shows you about direct and indirect traffic.
Moreover its mobile application is one of the best mobile application to track real time website status.
It also only requires a Google account.
You can check this tool here: Google Analytics
It is a great tool and one of my favorite to analyze a website SEO.
It is one among the best freemium tools for keyword research. You can use this tools without any registeration or account setup.
You can also opt for their SEO tips subscription. It provides very useful and working tips to boost your online ranking.
You can check the website here: Uber Suggest By Neil Patel
WonderSearch is a free keyword tool which is used to find terms sementically related to a root keyword. You can search a keyword of your choice and WonderSearch will go to Google and fetch the result for you.
You can check the free tool here : WonderSearch
Whitespark Local Citation Finder
WhiteSpark Local Citation Finder is a good local seo citation analysis tool.This website can be useful to find out the NAP citations for local SEO clients in a few click.
You can check their website here : WhiteSpark Citation Finder
It is a great tool for checking the SEO of a website. Moreover the special feature it has is it check whether your website is following Google’s guidelines or not. If your website is not following Google’s guideline it informs you about the same.
You can check the website here : Varvy
It is a powerful SEO tool to quickly audit links, content and social data. It analyzes multiple sites in a single time and gather data about their DA, whois info, backlinks number, social shares and much more.
You can check their website here : UrlProfiler
Small SEO Tools
Plagiarism checking is very important for a website. It can help website owners to build original content for a website. This tool is very useful to find out those who’ve stolen/copied your work without attribution.
You can check their website here : Small Seo Tools
It is a great seo and analytics tool to get a quick review of a website. It can be used to check the competitors website how they get their traffic, the organic keywords they are using, their engagement metrics and much more.
You can check their website here : SimilarWeb
Search Analytics for Sheets
It is a great search analytics tool which fetches the analytics data from google search console across a 90 day period. To use this tool you have to add Google Sheets on Google search console and authorize and you are good to go. This tool is under G Suite Marketplace.
You can check the plugin here : Search Analytics for Sheets
Screaming Frog SEO Spider
It is great SEO and analytics tool which is used for site auditing by various SEOs and agencies worldwide. It has its crawler which crawls the site and check all pages and helps in on-page optimization.
You can check their website here : Screaming Frog SEO Spider
It is a great tool for SEO. It generally scrape keywords and related results with other cool features. Many users have dubbed this tool as “The Swiss Army knife of SEO“. This SEO tool is used by many users around the world and is backed up by major Fortune 500 companies.
You can check their website here : ScrapeBox
It is a great SEO tool which can help you in generating more organic traffic from google search to your website. A lot of big brands and many SEO suggest this tool for website Traffic.
You can check their website here : SanityCheck
It is a great tool for backlink removal problems. It can easily automates the process of backlinks removal. This site can help you to find out the contact info of a website owner and then helps you by generating templates to remove your domain’s link.
You can check their website here : Rmoov
Referral Ghost Spam Removal Tool
This is a great free SEO tool which helps in filtering out spammy traffic bots in Google Analytics. It creates a segment that ignores the traffic from spammy sites.
You can check the website here: Refferal Ghost Spam Removal
This is great plugin which identifies all the redirect your site go through before it reaches your domain. It can help in finding the problems in your code.
You can check the plugin here : Redirect Path
This is an ultimate solution for digital marketing and affiliate marketing research. It allows the user to perform searches this way, something that is not possible with other regular search engines:
- References to StackOverflow questions in HTML, .CSS and .JS files
- Web designers and developers who hate IE
- Sites with the same analytics id: “UA-19778070-“
- Sites using the following version of nginx: “Server: nginx/1.4.7”
- Advertising networks users: “adserver.adtech.de”
- Sites using same adsense account: “pub-9533414948433288”
- WordPress with theme: “/wp-content/themes/twentysixteen/”
- Find related websites through the unique HTML codes they share, i.e. widgets & publisher IDs
- Identify sites using certain images or badges
- Find out who else is using your theme
- Identify sites that mention you
- References to use a library or a platform
- Find code examples on the internet
- Figure out who is using what JS widgets on their sites.
You can check their website here : PublicWWW
Pro Rank Tracker
This is a great tool for tracking thousands of keywords. It a tool for both SEO and analysis of a website. You can check and analyze your website SEO at the same time.
You can check their website here : Pro Rank Tracker
It is a good tool to check if have lost any organic traffic to your website after Google algorithms major updates. If can be added to the Google Analytics.
You can check the tool here : Panguin Tool
Open SEO Stats
This is a good browser SEO plugin. It is useful in finding out website data about Alexa ranking, indexed pages, page speed and other useful information.
You can check the plugin here : Open SEO Stats
This Seo tool is helpful for those who finds it irritating to make SEO schema markup for your website. It can generate your SEO schema markup in seconds.
You can check their website here : Microdata Generator
Map Broker XML Sitemap Validator
This SEO tool is useful in validating the sitemap of a website. It checks all the link in your sitemap submitted and find out they are broken or not.
You can check their website here : Map Broker XML Sitemap Validator
This is a great tool to automate the work for you. You can personalize emails without crafting them one by one. It also helps in sending automatic replies to the people via mail.
You can check their website here : MailShake
This tool is helpful in building professional relationship with new bloggers and generate backlinks for you. It finds out new links as soon as they came.
You can check their website here : Linkstant
This SEO tool will help you in finding out all the external links in your website. You can also no follow link in batch.
You can check their website here : LinkPatrol
This tool is very helpful in getting the monthly search volume and CPC cost of any keyword you search on Google. You have to install their browser plugin.
You can check the plugin here : Keywords Everywhere
This tool is great when we talk about quick analyzing of a website for the SEO information. It has a lot of unique features which many other tools lack. You can even compare your sites with other sites. It will also provide you good valuable feedback to improve your site.
You can check their website here : GtMetrix
Google Mobile-Friendly Test
This is another good tool provided by Google to check the Mobile friendliness of your website as we know how important it is for a website to be mobile friendly in today’s time where number of users on Mobile have surpassed number of desktop users.
You can check their website here : Google Mobile-Friendly Test
This is a great tool to find out the questions asked by general audience in different platforms.
For example you can check the keywords searched in various platforms like SEO on Reddit and Quora with just a single click.
You can check their website here : WebpageFX
Check My Links
We know how badly the traffic of a website may hit due to the broken links in a website. This tool is very useful in finding out broken links in a website.
You can check the plugin here : Check My Links
It is a good tool to find out the technology with which a website has been built with. You will also find out useful server info here.
You can check their website here : Builtwith
This tool check your site and find out various useful information about it. You will also find out useful feedback on the issues if any found on your website.
You can check the website here : Botify
Bing Webmaster Tools (BWT)
We know after Google , Yahoo runs in the race. So once we have worked for the Google SEO we should also focus on Yahoo traffic and this is where Bing Webmaster comes into play.
It is similar to Google Search Engine. You can find various important SEO and analytics data for your website there.
You can check the tool here : Bing Webmaster Tools (BWT)
Answer the Public
This is a good tool to find our the user queries on the search engines like Google and Yahoo for your keyword with just a single click.
You can check their website here : Answer the Public
XML Sitemap Validator
This tool is helpful in validating the XML sitemap of your website. It also pings google to tell the sitemap location of your website.
You can check the tool here : XML Sitemap Validator
This tool is really helpful to ping most of the search engines that your url has been updated so that they can recrawl the submitted url.
You can check the tool here : Ping-o-Matic
Geo Sitemap Generator
This tool is great when we talk about generating Geo sitemap for a website.
You can check their website here : Geo Sitemap Generator
Video Sitemap Generator
If you are looking for a way to generate video sitemap for your website then you will find this Google doc helpful.
You can check the doc here : Video Sitemap Generator
Google Structured Data Checker
This is another great SEO tool by Google. It hleps you to add structured-data markup to a web page.
You can check the website here : Google Structured Data Checker
Google – Page Speed Test
This is a great Tool provided by Google to help you check the speed of your website on mobile as well as desktop separately. Along with this it also tells you the factors which is affecting the speed of your website. This tool is largely used by SEOs to improve and check their page speed.
You can check the tool here : Google – Page Speed Test
SEO Tools – Cloak Checker
It is a good tool to check whether a website is using cloaking or not. Let me tell you what cloaking is.
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user’s browser.
You can check their website here: SEO Tools – Cloak Checker
SEOBook – Rank Tracker
It is good tool for tracking multiple keywords for ranking.
You can find the plugin here : SEOBook – Rank Tracker
This is a great tool for monitoring the usage shares of different browsers, search engines and Operating systems. Along with this it provides various useful data.
You can check their website here : StatCounter
SERP Flux Checker
This tool is great for checking search engine fluctuations over a period of time.
You can check the website here : SERP Flux Checker
This tool is very helpful in finding out if people has copied content of your website with just a click.
You can check their website here : Copyscape
This tool is great for validating the robots.txt file to see if its format is valid or not.
You can check the tool here : Robots.txt Tester
Google – Rich Snippet Tester
This tool is really helpful in finding out if a url is showing any rich snippets in SERPs. This tool is backed up by Google.
You can check the tool here : Google – Rich Snippet Tester
Multiple Site Position Tracker
It is simple chrome extension which can check multiple sites for keyword rankings.
You can check the extension here : Multiple Site Position Tracker
SERP Snippet Optimizer
This tool simulates Google’s search engine results pages (SERPs). The main purpose of the SERP Snippet Optimization Tool is to allow webmasters and content publishers to strategically construct page titles and meta description tags that will result in aesthetically-pleasing or eye-catching listings in Google’s organic search results.
You can check their website here : SERP Snippet Optimizer
It is great tool for examining how a web browser finds out your web page on the internet. It provides various useful information for analyzing the SEO of a web page.
You can check their website here : SEO Browser
It is a great website to find out free and powerful tools for SEO and analytics. You will find a lot of useful tools in their website which can help in you SEO and analytics work.
You can check their website here: BuzzStream
Open Link Profiler
It is link research tool which helps the user to check the backlinks data for a website. It provides a detailed information about the backlinks for a website and we know how important backlinks are for a website.
You can check their website here: Open Link Profiler
It is SEO industry’s leading SEO tool which has around 5 Lakh+ installs and it is still counting. It provides various SEO data of a website you are visiting including the domain authority of the website. More over it has a lot of other features which has made this plugin so much popular among the SEOs.
You can check their website here : MozBar
It is a great tool for building google searches in any combination of google Supported top level domain,country and language.
It is a great tool for international Seo’s who focuses on International market.
You can check their website here : Search Latte
Google Algorithm Updates
We know that how important is Google Algorithmic updates are for a website owner. Even a small single mistake can drastically change your web traffic. This website is great for tracking Google’s Algorithmic updates and due to this is one of important free seo tool.
You can check their website here: Google Algorithmic Updates
HTTP Response Checker
It is a great tool to check the status code, response headers, redirect location, redirect chain and much more information for a website.
You can check their website here : Http Response Checker
Advanced Web Ranking
It is a great free analytics tool to find our rankings daily, weekly and on request for desktop, mobile and local searches. It also provides SEO services and can help you track you SEO of a website.
You can check their website here : Advanced Web Ranking
It is a good website analysis tool which helps to find the backlinks present for a website and what is the quality of a profile or website.
You can check the website here : Majestic SEO
The SEO Stack
The Seo Stack is a powerful keyword research tool which helps the website owners to increase organic search traffic on a website. It gathers keyword data from multiple different sources and let’s you analyse them and find the best possible keywords for your niche. It is a great free seo tool.
You can check their website here: SEO Stack
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